![]() ![]() So, as the official representative of the millennials (just please don't blame me for killing something), let me take you on a journey through social listening data so we all can learn what this new trend is all about.ĭisclaimer: this blog post doesn’t argue for or against astrology, I simply analyze the conversation around it on social media. Which film characters are your sun, moon, and rising sign?īrands also use astrology in their social media strategies Taking into consideration that young women probably make the most buzz on the Internet about the Zodiac, these brands really nailed their social listening strategy!Īlright, let's talk astrology. ![]() ![]() Some brands have already caught up with this trend: for example, Colourpop and BH Cosmetics both released eyeshadow palettes themed around the Zodiac signs. If you’re a millennial like me (born-in-the-90s gang, where u at?), you might have noticed that the Internet recently got into new hobbies that used to be more appropriate for your quirky aunt: plants, crafts, and weird life hacks. ![]()
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